Survey shows more consumers picking chicken for meals, snacks.
More chickens are crossing the road and on to consumers' plates, according to new research presented today at the National Chicken Council's Chicken Marketing Seminar in Greensboro, Ga.
Overall, the average number of meals or snacks that contained chicken eaten by survey respondents in the two weeks prior to the survey was 6.1. This is up from 5.2, or 17%, from the 2012 findings. Millennial respondents (18-34) remain the most likely to eat chicken meals or snacks frequently (7.7).