The Canadian Meat Council is reaching out to consumers with new messaging about prepared meat proteins and new facts about nitrites.
The Canadian Meat Council is reaching out to consumers with new messaging about the benefits of prepared meat proteins, in addition to new facts to dispel misperceptions about nitrites.
“Summer is in full swing and families and people from coast-to-coast are gearing up to take advantage of the beautiful weather by heading outdoors and getting active,” says the council. “To help keep energy levels at a maximum, a balanced diet including lean proteins, healthy fats and whole carbohydrates are key to sustaining energy and enjoying the long days of summer. High quality proteins are an essential part of powering through busy days with sustained energy.”