IRI says consumer confidence was relatively flat in Q2 2014 after dramatic gains in Q1 2014.
Consumer confidence was relatively flat in Q2 2014 after dramatically increasing in Q1 2014, according to Information Resources Inc.’s latest MarketPulse™ survey. Sentiment remains consistent for millennials, while it dipped slightly among baby boomers and Generation Xers.
“Even though the economy is gradually rebounding, consumers are cautiously optimistic about their financial health,” says Susan Viamari, editor, Thought Leadership, IRI. “We are seeing the ranks of those consumers who are experiencing and even expecting economic improvement slowly beginning to rise. Of particular note are millennials, who have suffered more and longer than others, and are reporting that they have been feeling more comfortable for the last two quarters. Time will tell, but, for now, this indicates that the stabilization of the economy is reaching a bit deeper across consumer segments.”