Information Resources finds consumers will pay for perceived “premium” foods, drinks.
It is certainly not uncommon these days to purchase at least some natural and organic products and even occasionally shop in a specialty gourmet retailer. In fact, 15% of consumers say they will be increasing usage of these and other premium–tier products in the next 12 months according to the latest IRI Point of View: “Premium Products Primed to Perform.”
IRI, Chicago, says its new research uncovers the latest attitudes and behaviors when it comes to purchasing premium products and helps savvy CPG marketers develop carefully targeted products that will broaden their consumer audience and increase profit margins.