Canadean says brain health will be the next frontier for functional foods and drinks.
Global market researcher Canadean, London, says that in less than 40 years, the number of people globally who are affected by dementia will triple. Dementia is currently not wholly preventable. However, a growing body of evidence suggests risk can be greatly reduced. In a new report, Canadean looks at how cognitive health will become a key area for functional food and drinks to target.
Researchers say that with aging populations, the number of consumers suffering from cognitive issues such as dementia and Alzheimer’s will rapidly increase. Canadean says that in the EU alone, for instance, there will be more than 19 million more consumers—ages 65 and over—in 2025 compared to today.