In 2014, global retail value sales of confectionery reached an all-time high of US$198 billion according to Euromonitor International’s newly published data.
In 2014, global retail value sales of confectionery reached an all-time high of US$198 billion according to Euromonitor International’s newly published data, an increase of nearly $4 billion over 2013.
Driven by a desire for more premium products, consumers in both developed and emerging markets are increasingly turning towards chocolate confectionery as an affordable indulgence and the category represented over half of total confectionery sales in 2014. Meanwhile, growth of sugar confectionery is much lower, although sales were up by US$1.4 billion in 2013 to reach US$62.5 in 2014, thanks mostly to growth in Asia Pacific and Latin America. Increasing dental health concerns mean that the gum category has seen no growth, with the strong performance of sugar-free gum being offset by declines in sugarized gum and bubble gum, with retail value sales static in 2014 at US$24.6 billion.