Packaged Facts says ice cream, frozen dessert manufacturers are focusing more on better-for-you attributes.
Considering that 90% of all U.S. households purchase frozen desserts, the consumption of these products is as American as apple pie-flavored ice cream. Previous generations of ice cream advertising stuck to the same themes: fun, indulgence, and nostalgia.
However these days health has become a prominent addition to the mix, according to “Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition” by market research company Packaged Facts, Rockville, Md.