Retail sugar, sweetener manufacturers can succeed with new brands offering niche sugar and sweetener products, says Packaged Facts.
Sugar producers and marketers have been hit hard by world price declines, a flood of low-cost Mexican imports, high stock levels, and face the serious likelihood of lower purchase and consumption levels in response to growing concerns about the negative health effects of added sugars.
In the face of these challenges, numerous opportunities abound for marketers of retail sugar products to offer consumers benefits beyond commodity sugar, especially with brands offering niche sugar and sweetener products. In the $4.3 billion industry for sugar, sweeteners and sugar substitutes, niche marketers provide reason for optimism. That’s the latest market assessment from Packaged Facts and its report, “Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 4th Edition.”