Packaged Facts says trends favor new natural flavors, flavor encapsulation, new flavor enhancers.
Key trends and opportunities within the U.S. market for flavors center on ever-changing consumer preferences and recent ongoing and anticipated advances in food flavor technology. Consumer demand for food that is fresh, fast, and healthy is driving innovation and new food and flavor product development.
Looking ahead, the value of the total U.S. market for flavors—including flavor additives, flavor enhancers, sugar substitutes, and spices—will increase from $6 billion in 2014 to $7 billion in 2019, according to the report “U.S. Market for Flavors” by market research company Packaged Facts.