B&G Foods is relaunching the Old London Melba toast brand with colorful new packaging and a new product, Old London Melba Toasts Ancient Grains.
B&G Foods, Parsippany, N.J., is relaunching the Old London Melba toast brand with colorful new packaging and contemporary flavors. Old London Melba says it also is partnering with Lisa Lillien (a.k.a. Hungry Girl), a go-to resource for guilt-free eating, for a new product offering, Old London Melba Toasts Ancient Grains.
To help spread the word about the relaunch of Old London Melba, the brand has partnered with Lisa Lillien, a New York Times best-selling author and the creator of the Hungry Girl brand. Lillien is the founder of Hungry-Girl.com, a free daily email service that provides diet-friendly recipes, tips and tricks and supermarket finds to over one million hungry people everywhere.