Discovery Pack creates foray into craft soda segment
DRY Soda Co., the Seattle-based brand that is at the forefront of the better-for-you soda movement with its less-sweet, natural beverages, will be launching its first Discovery Pack this summer. Inspired by the thriving discovery / variety pack trend in the craft beer sector, DRY Soda's Discovery Pack is the first in the rapidly growing craft soda industry, which is now the primary revenue driver growing the larger carbonated soft drink category.