iTi Tropical says coconut water can play a key new role in formulating reduced calorie 100% juice blends.
iTi Tropicals (iTi), the leading importer of 100% pure coconut water in bulk, released its survey of market data and concluded that coconut water products with added sweeteners represent about 75% of the coconut water market.
iTi says consumers may not realize there are essentially two categories of coconut water products: (1) those with no added sugars and (2) those with added sugars. It may be challenging for consumers to identify all products with added sugars because testing by a reputable laboratory reveals that some of the sweetened coconut water products, which represent about 15% of the market, fail to declare added sugars.