A report by Mintel indicates that while an improved U. S. economy has been good for consumers, it has not proved to be advantageous for retail pizza brands, which have lost sales because more consumers favor restaurant pizza as their spending power recovers.

However, according to Mintel’s “Pizza-US, June 2014” report, to improve their sales, brands can target consumers with quality products that resemble those found at pizzerias, only for lower cost, and continue to provide convenience that pizzerias cannot match.