Consumer decision to buy non-GMO foods is based on price
What do consumers know about foods containing genetically-modified organisms (GMOs)? How does GMO awareness impact retail spending decisions? These are just two questions researchers are asking themselves—and putting directly to consumers in a series of new surveys.
The NPD Group, Port Washington, N.Y., says labeling of genetically-modified (GMO) foods is at the center of national debate—but that the decision to buy or not buy non-GMO foods often is based on price. A recent NPD food market research study on GMO awareness and concern among consumers finds that 67% of all primary grocery shoppers are not willing to pay a higher price for non-GMO foods.