Most home grillers already know how to grill; cooking over fire is one of the most basic methods of preparing food. The desired flavor components of char and smoke, and the crispiness from well-executed grilling, can be replicated through judicious application of flavorings (through basting sauces, injections, brines and marinades) coupled with direct or indirect application of heat.
Today’s wide variety of flavorings, sauces, pre-grilled items and marinades make it even easier for the home cook to enjoy great grilled flavor with little time and effort, plus a lot of convenience. In developing products for consumers who love grilled foods, it helps to separate these consumers into two categories: the “occasional griller” and the “seasoned backyard griller.”