Agencies offer foodservice report that analyzes how consumers determine what’s for dinner
Acosta Sales & Marketing, a sales and marketing agency in the consumer packaged goods (CPG) industry, and Technomic, a fact-based research and consulting firm in the food industry, released The Why? Behind The Dine, a joint foodservice report that analyzes how consumers determine what’s for dinner. This research details the complexities of consumers’ “path to the plate,” including dining decision drivers, the price/value equation and digital dining tactics.