Food brand debuts new protein offering for breakfast
thinkThin® is expanding its product line beyond bars with the introduction of thinkThin® Protein & Fiber Hot Oatmeal. Building on the momentum of last year's launch of its Lean Protein and Fiber bars, the most successful bar extension in the brand's history, thinkThin is embarking on its first national, new food category launch. With the rising demand for protein products, thinkThin is the first brand in the hot cereal category to offer a great combination of not only protein, but also the added benefit of high fiber with only 200 calories or less. The trifecta of protein, fiber and calories provides a solution for consumers looking for a perfectly-balanced breakfast at home or on-the-go.
"thinkThin Protein & Fiber Hot Oatmeal is an exciting and innovative addition to our product portfolio and demonstrates thinkThin's commitment to deliver food that is as nutritious as it is delicious," said Michele Kessler, CEO of thinkThin. "As a leader in the protein bar category, we have a solid understanding of the important role protein and fiber play in providing the perfect balance of energy and nutrition. We are excited to continue to fuel thinkThin's growth with the launch of thinkThin Protein & Fiber Hot Oatmeal and break into additional on-trend categories."