Consumer concerns about preservatives and other ingredients are alleviated by natural, organic healthy halo
With “fresh” and “healthy” emerging as food industry buzz words, it’s easy to wonder if frozen foods—which almost inherently fail conjure connotations associated with either fresh or healthy products—still appeal to the majority of American consumers.
However, According to “Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks,” a new report by market research publisher Packaged Facts, consumers are slowly warming up again to frozen foods. Packaged Facts cites the products’ well-known convenience as well as recent introductions of more natural and organic frozen offerings that lend the segment a much needed health halo.