Dairy processors still need flavor, health and convenience to drive sales in the dairy case and the freezercase.
Dairy processors are either enjoying delightful sales or they’re facing some category dilemmas within the supermarket. In part, it depends on where they compete—the dairycase or the freezercase—and how they respond to consumer taste trends, eating habits and health concerns.
No matter what, there are several intriguing storylines involving the largest categories of milk, cheese, ice creams, novelties and yogurt, according to several reports from Mintel, a global market intelligence agency.