Manufacturers must address health, convenience and flavor trends to grow category sales.
What’s the recipe for success for soup and side dish manufacturers? Some of the ingredients already are there: more consumers are eating at home and they don’t want to cook from scratch. Yet manufacturers also must address health, convenience and flavor trends if they want to grow category sales.
After years of moderate declines between 2008 and 2011 and slow growth between 2011 and 2013, sales of pre-packaged soup are expected to continue growing slowly between 2013 and 2018, from $6.9 billion to $8 billion.