“This area continues to grow,†says Titlow, who notes that more bars and ready-to-drink beverage options now are joining the traditional powder offerings. “The products out there have been really awful tasting, but they are getting better.â€
Expect new delivery systems for these products in 2003—probably puddings and more chewable bar-type products. “I wouldn't be surprised if someone came out with a burger patty either,†says Titlow.