Just 13% of American families eat the recommended minimum of five daily servings, versus 22% of singles, 27% of empty nesters, and 39% of the elderly. Key findings include:
In response to these findings, PBH is launching a national 5 A Day The Color Way campaign designed to motivate Americans to eat more fruits and vegetables every day. The campaign classifies fruit and vegetables into five color groups and encourages consumers to choose a variety every day from each color group: blue/purple, green, white, yellow/orange and red.