Thanks for the Memory
An ingredient for brain support, Cereboost™, from Naturex, has been granted the NutrAward 2010 for Best New Ingredient of the year. Taking place during the Nutracon conference and co-located with Natural Products Expo West, NutrAward celebrates innovation and supports companies that are investing in evidence-based ingredients. Naturex developed Cereboost for its activity on cognitive performance. It benefits from the first clinical study confirming the traditional use of American ginseng for brain health. Subjects supplemented with Cereboost experienced significant improvement in the areas of working memory and alertness, says the company. Naturex, France, + 33 (0)4 90 23 96 89, www.naturex.com
Super Fruit Powder
In the past year, Nutraceuticals International® LLC has added numerous new ingredients to its extensive line of products, including flavors, spices and grains, Superfruits and over 200 kosher-certified ingredients. One of the ingredients, Baozene™, is a purified baobab fruit powder from partner Amruta Herbals Pvt. Ltd. Baozene is a great source of dietary fiber, claims Nutraceuticals, with a high ORAC value of 650µmol Te/g, and it contains high levels of potassium, vitamin C, calcium and iron. Amruta has standardized the Baozene to a 70% fiber content, which contains water-soluble polysaccharides with excellent binding properties. Nutraceuticals International LLC, www.baozene.com