The following information is provided by the American Botanical Council (www.herbalgram.org), as part of a review presented in their HerbClipâ„¢ Education Mailing Service written by Heather S. Oliff, Ph.D. For more information, see the credit at the end of this article.
The American herbal market has suffered from negative press, but there are positive actions herbal manufacturers can take for a brighter future. Increasing self-regulation of product quality, establishing standardized amounts of active ingredients, increasing the number of clinical trials to back up claims and gaining the support of physicians and pharmacists will boost consumer confidence and increase supplement sales.