Before last year, the women's health market was recognized as one of the most potentially lucrative markets in the dietary supplement, functional food, and over-the-counter (OTC) segments. However, the market took a bit of a setback after controversial findings of clinical trials on hormone replacement therapy (HRT) were published last July. Now, the market again is poised for expansion.
Increasingly, both foods and supplements are formulated with a selection of components that address specific health conditions. Here is an overview of this category.