"Excuse me, have you seen a carb anywhere?' So jested one show attendee after passing rows of exhibitors touting "no-carb" products at the March 2004 Natural Products Expo in Anaheim, Calif.
While the low-carb phenomenon has taken the natural products industry by storm—as it has virtually every other segment of the food industry—companies are not turning away from opportunities offered by functional foods that contain health-promoting ingredients. Indeed, many already have found success in this area.