Life expectancies are increasing around the world, resulting in a higher number of women reaching menopause. As they age and estrogen declines, women experience climacteric complaints and hot flashes, which may be accompanied by weight gain and skin wrinkling and, in later years, osteoporosis and atherosclerosis. It has been estimated, between the ages of 40-59 years, 37.5 million women are entering or are in menopause1; by 2020, half of all Americans over 50 will already have or will develop osteoporosis2.
Genistein is an isoflavone found in soy that acts as a phytoestrogen (plant estrogen) and has a chemical structure that is similar to estrogen. DSM Nutritional Products has utilized a patented process to create allergen- and hormone-free geniVida, a proprietary, pure, non-soy genistein that benefits from self-affirmed GRAS. geniVida is a tasteless, odorless and colorless powder and is pesticide-/herbicide- and GMO-free.