There are almost 3.5 billion males in the world, and 57% are between the ages of 20-65 years old. This huge market of almost 2 billion adult men is in the prime of their productivity. This group is becoming more and more concerned with maintaining good health to help sustain their productivity and to ward off the development of chronic diseases and their associated morbidity and mortality. Given the just over 1% growth rate in the world’s population, the men’s market is also a growing market worldwide.