December 2011/NutraSolutions -- With the number of aged consumers growing worldwide, products containing ingredients promising eye-health benefits will be sought after. Eye health is an area which receives less manufacturer attention, which results in fewer new product introductions, compared to other areas, such as digestive health. In 2010, global product launches with an eye-health positioning tracked by Innova Market Insights constituted just 2% of products with an active health* positioning, with other aged-related active health positionings, such as bone health (4.8%) and brain health (3.9%), still being small, but more popular, areas of focus. The top ingredients utilized offering eye-health benefits include vitamin A, vitamin E, zinc, beta-carotene, lutein, omega-3 and vitamin B9.
* Active health = “food plus” e.g., functional/fortified launches.
-- Lu Ann Williams, Innova Market Insights, helpdesk@innovami.com, www.innovadatabase.com