SOS Hydration Inc., San Francisco, says its namesake product, SOS, is a “new healthy rehydration drink comprising the right balance of electrolytes for optimum hydration.” The new year saw SOS announce that all of its products are 100% free from artificial sweeteners, preservatives, flavors and colors. In conjunction, the company said it added a second flavor, Blueberry (which joins Citrus).
SOS was developed by a physician and two former elite athletes (one of whom also was a military veteran), who recognize and understand the importance of hydration in all aspects of life. Other SOS investors include sports stars such as IndyCar Champion Scott Dixon, four-time Olympic sailing Gold Medalist and Americas Cup winner Sir Ben Ainslie, and professional basketball player CJ Watson.