Prepared Foods magazine and NutraSolutions ask readers about trends and challenges in developing functional foods, functional beverages and dietary supplements.
For the 11th year, BNP Media’s Market Research Division, in conjunction with Prepared Foods magazine and NutraSolutions.com, surveyed processors of functional foods, functional beverages and dietary supplements on the issues they confront daily, as they develop the next generation of these products for an increasingly complicated consumer market.
Out of nearly 400 volunteer respondents (drawn from Prepared Foods magazine and NutraSolutions.com readers) with direct involvement in formulating with or specifying ingredients for functional products, a field of 166 survey completers provided information on nutraceutical or nutritional ingredients, as well as their frequently used sources of information on new nutraceutical or nutritional ingredients. They further shared opinions on the importance of various health and wellness issues considered when developing products.