SternVitamin GmbH says successful fortified foods and beverages are designed for different consumer age groups or particular circumstances.
Foods and drinks with added health benefits are becoming increasingly popular. In fact, product concepts emphasizing specific health aspects offer added value.
With that, the functional foods market is characterized by ever more stringent quality requirements and a demand for products directed towards individual target groups. If they are to position themselves successfully, fortified foods and beverages must be designed specifically for the different age groups among the consumers and particular circumstances.