Europe’s HiE show highlights tasty treats, new product prototypes.
Within its overriding theme “The Power of Less,” BENEO used last year’s HiE to focus on balancing blood sugar levels. The company demonstrated how its ingredients can lower the blood glucose response of food and drinks and consequently contribute to healthy lifestyles.
High glycemic diets have been linked to the increased incidence of non-communicable diseases (NCDs), such as diabetes and obesity. With consumers increasingly aware that low glycemic products contribute to healthy nutrition, the move to offerings that promote blood glucose management is gaining pace. In fact, in 2013 the number of worldwide launches with a low glycemic claim increased by almost 20% compared to 2012, with the UK leading the way for low glycemic NPD, with a 43% increase in new products with a low glycemic claim in 2013, compared to 2012.