To keep up with growing consumer demand, Angelic Bakehouse, Milwaukee, Wis., introduces a premium, sprouted seven-grain wrap to its line of flatbreads, which launched last year. The new offering debuted at Natural Products Expo West.
This line extension comes on the heels of sprouted grain product introductions from King Arthur Flour, Panera restaurants, Kellogg’s and Sam’s Club. Food experts predict U.S. sales in the sprouted grains category will increase eight times its current value in the next five years. Sprouted grain foods are quickly transforming from niche, health food offerings into mainstream consumer products.
“We’re so excited to unveil our sprouted wrap at Expo West. The wrap’s versatility adds a new level of convenience to our flatbread product line, which makes it a great option for families,” says Angelic Bakehouse CEO/Owner Jenny Marino. “At only 100 calories per wrap, plus more fiber and more protein than white or whole wheat alternatives, this wrap is packed with nutrients. It’s a delicious way to lighten up a sandwich or wrap-up a salad when you’re on the go.”
Like all Angelic Bakehouse products, the sprouted grain wrap is made from pure, all natural non-GMO ingredients. Officials say the dough is made from a premium “mash” of seven whole sprouted grains—including two “ancient grains,” quinoa and amaranth. The mash method – which is only used by a handful of commercial bakeries in the U.S. – involves significantly less processing than the traditional flour method and preserves the taste and texture of real fermented grains.
In addition to lowering the carbohydrates, fat and gluten, sprouting grains increases the bioavailability of vitamins and minerals so the body is able to absorb more nutrients.
The new sprouted grain wrap is available now at various locations in Wisconsin, Illinois, Minnesota and Michigan. It will become available nationally in Sprouts Farmers Market by the second quarter of 2015 and through select health and specialty food retailers.
In addition to sprouted grain wraps, Angelic Bakehouse produces a range of sprouted grain breads, buns, rolls and pizza crusts. Additional information can be found at angelicbakehouse.com.
Angelic Bakehouse is a Global Food Safety Initiative (GFSI)-certified facility; none of its products are made with genetically modified organisms (GMOs). In addition, all of its products are dairy free, egg free, nut free, soy free, sesame free, vegetarian and free of HFCS. Angelic products are sold nationwide at retailers including Whole Foods Market, Sprouts Farmers Market, Safeway, Hy-Vee, Woodman’s Markets, Heinen’s, Sendik’s Food Market, Lunds, Mariano’s Fresh Market, Richard’s Foodporium, Chamberlin’s Natural Food Market, AKiN’s Natural Food Market and Earth Fare. The company also produces private label products for major food retailers. Angelic Bakehouse now offers its sprouted seven-grain bread and dinner rolls in Sam’s Club locations nationwide.