Met-Rx Substrate Technology, Inc., Bohemia, N.Y., says its new MET-Rx® Prime® protein bar is “everything you need and nothing you don't.”
This naturally sweetened, gluten-free bar is packed with protein and fiber and also contains 400mg Omega-3s from flaxseed. Officials say the new bars also are cleaner and leaner because they are free of artificial growth hormones**, soy-based protein*, sugar alcohols, colors, artificial flavors, artificial sweeteners and other ingredients.
Varieties include Chocolate Brownie, Peanut Butter Banana, Strawberries and Cream and Caramel Sea Salt. Each 2.29oz, 65g bar contains 20g Protein and 400mg of Omega-3s from flaxseed. The new Caramel Sea Salt bar contains 12g fiber and 200 calories.
MET-Rx recently began partnering with Tough Mudder, organizers of a global obstacle course series.
“MET-Rx will align with a group of people who prove that there's a difference between just looking big and actually being strong,” the company says. “Whether they are going over 12-foot walls, through mud, fire, 10,000 volts of electricity, or under ice-water, Tough Mudders are the definition of ‘Legit Strong.’ As champions of that Legit Strong, MET-Rx will be there to fuel Mudders every step of the way.”
MET-Rx adds, “Don’t get stuck in the mud! Give your body the fuel you need to find that extra gear with the MET-Rx Prime Bar. With a precise balance of energizing carbs, fats, electrolytes, and amino acids from high quality protein, the MET-Rx Prime® Bar supports lean muscle, restores muscle energy, helps you refuel and stay hydrated as you tear up the course, and provides what you need – a cleaner, leaner protein bar. It’s everything you need and nothing you don’t.”
*Contains Soy Lecithin **Protein is sourced from milk from cows not treated with artificial growth hormones.