List contains food and non-food products that captured cumulative year-one sales of more than $7 billion.
Information Resources, Inc. (IRI), Chicago, identified last year’s most successful consumer packaged goods (CPG) in its “2014 New Product Pacesetters” report, a benchmark analysis of exceptional first-year CPG sales success for newly launched products.
Officials say thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These food and non-food products captured cumulative year-one sales of more than $7 billion.