Company targets current trends in nutrition, taste and convenience
Kellogg Company is introducing more than 40 new products across its U.S. lineup with a wave of foods that fit the latest trends in nutrition, taste and convenience. The new products can now be found at retailers nationwide, from the cereal aisle to the snack and freezer sections.
Simple, recognizable ingredients
Many consumers are seeking more simple foods with 51 percent of people saying that they look for food with recognizable ingredients.
New Kellogg's® Origins is a line of six cereals, granolas and muesli that are prepared simply, with no artificial flavors or hydrogenated oils.
The lineup features blends of ancient and traditional grains – oats, barley, spelt, quinoa, and KAMUT® Brand Khorasan wheat. They also include a variety of fruits, nuts, and seeds – including apricots, apples, cranberries, walnuts, almonds, cashews and pumpkin seeds.