Rich Products was established by product innovation. Today we find this private, 70-year-old company is equally committed to new product and process innovation. Last summer saw Rich’s officially open its new Innovation Center, the result of an $18.5 million renovation at its global headquarters in Buffalo, N.Y.
Known for its 1945 launch of Rich’s Whip Topping (a soybean, non-dairy alternative), Rich’s has become a diverse $3.3 billion company with 34 plants worldwide. Its people and operations produce more than 2,000 different items for distribution in more than 100 countries. In the U.S., Rich’s operations reach all channels with a broad portfolio of non-dairy and dairy-blend toppings and icings, pizza, bakery, meat, dessert, beverage, snack and specialty appetizer and seafood products.