Hispanics comprise approximately 17% of the US population, making them the nation’s largest minority group. That number is expected to steadily grow during the next 35 years, according to the US Census Bureau. Because this demographic keeps increasing its spending power, it is crucial to understand the need-states of Hispanic Americans during their foodservice purchasing occasions.
Technomic’s recent “Hispanic Foodservice Consumer Trend Report” found that healthy options are being increasingly sought out by Hispanic patrons when visiting restaurants. In fact, 46% of Hispanics surveyed said they are more likely to visit a restaurant if healthy options are available, which is greater than the 41% of the general U.S. population that answered the same.