Consumers want fewer ingredients that are more familiar and less “chemically” derived
Consumers are looking for simpler ingredient declarations. They want fewer ingredients that are more familiar and less “chemically” derived.
Natural essences accomplish just that. Where a natural flavor might be assembled from the 75 most prevalent natural components in a taste profile, a natural essence is derived from the product itself, meaning that with roasted coffee beans as the source, a coffee essence will contain all 500+ natural chemicals components that can be found in the roasted bean. It is not assembled. It is captured.