New beverages marks the third launch of a campaign that includes Javiva blended iced coffee, cold brew coffee and signature cold brew drink, The Black Tie
Peet’s Coffee introduced Mighty Leaf iced teas and iced tea infusions at its retail locations nationwide. The company has been on an innovative streak this year, introducing a series of new handcrafted iced beverages as part of its summer refreshment campaign. The new Mighty Leaf iced teas and iced tea infusions mark the third launch of the campaign that includes Javiva blended iced coffee beverages, cold brew coffee and its new signature cold brew drink, The Black Tie.
“Admittedly, Peet’s has been underdeveloped in the iced beverage category. We’ve been aggressively innovating this year to change that as Javiva has driven significant growth, cold brew coffee is flying out of our stores, and we believe Mighty Leaf will now be a home run in elevating our tea experience.”
“With the majority of Peet’s stores in California, we’re in the midst of a heat wave, so it couldn’t be a better time to help customers cool off with our refreshing, small-batch brewed Mighty Leaf iced teas and iced tea infusions” said Tyler Ricks, chief marketing officer of Peet’s Coffee and board member of Mighty Leaf Tea. “Admittedly, Peet’s has been underdeveloped in the iced beverage category. We’ve been aggressively innovating this year to change that as Javiva has driven significant growth, cold brew coffee is flying out of our stores, and we believe Mighty Leaf will now be a home run in elevating our tea experience.”
Mighty Leaf Iced Teas & Iced Tea Infusions
Mighty Leaf’s new iced teas are all natural, flavor forward, and fresh brewed in small batches every day while the iced tea infusions are handcrafted using lemonade or limeade and hints of mint, tropical fruits and berries. These drinks replace Peet’s former iced tea and tea cooler beverages. Mighty Leaf iced tea drinks range from $1.85 to $2.85 (depending on size) and iced tea infusions range from $2.85 to $3.85. The complete Mighty Leaf iced tea drink menu includes: