Study reveals only 5% of recent convenience store beer purchases included a prepared food item
Convenience store operators can increase sales of prepared food items by connecting late afternoon and evening snacking behaviors with purchases, according to a study commissioned by Tyson Convenience Foodservice in partnership with Anheuser-Busch.
“Snacking is a mega-trend,” says Kevin Miller, senior marketing manager, Tyson Convenience Foodservice. “According to a 2014 Technomic snacking study, 51% of Americans snack twice a day and 31% snack more frequently than they were just two years ago. As a result, the snacking occasion has evolved from incidental to purposeful, creating opportunity for convenience store operators to rethink their late afternoon and evening snack game plan.”