Lamb Weston refreshes brand identity for first time in 50 years
Potatoes have growing seasons. Potato processors also have growing seasons—and this is one for Lamb Weston, a ConAgra Foods foodservice brand. This spring and summer saw the Boise, Idaho, business unveil a new global brand identity, a new “trace my fries” support program, and a new product with only three ingredients.
Officials say extensive global research with customers in seven countries led to the first major brand refresh in more than 50 years. In tandem, it created a new guiding tagline, “Seeing Possibilities in Potatoes.”