Consumers are driven by the desire to maximize time, and that doesn’t change when it comes to mealtimes. More meals are eaten on the go than ever before. Statista Inc.-compiled statistics indicate that American consumers now are consuming about half their weekly meals on the go, with only slight differences between the generations when it comes to number of meals per week eaten in motion.
While unwilling to compromise flavor, consumers are looking for convenience and health when they decide what they want to take on their commute or to the next appointment. The real growth in the hand-held meal industry is a direct result of leisure time becoming more of a scarcity.