thinkThin® Protein Bites and thinkThin® Protein Nut Bites
Nutrition brand aims for category growth with Bite-Size, Unwrapped Protein Bars
thinkThin® expanded its product portfolio with the introduction of thinkThin® Protein Bites and thinkThin® Protein Nut Bites. Building on the success of thinkThin protein bars, the new bites mark the first time a leading energy bar brand has launched unwrapped protein and fiber bars in bite-sized pieces. The new product innovation is a combination of an energizing snack and treat, with the added benefit of protein and fiber and supports the growing trend of consumers seeking perfectly-balanced snack options that are both nutritious and convenient.
“As a leader in the protein bar category, we are constantly seeking new ways to expand into on-trend categories,” said Cherry Joh, marketing director of thinkThin. “With the rise of consumers seeking wholesome snacks, we saw an opportunity to lean into the bite-sized trend and provide consumers with a new snack alternative with the introduction of thinkThin Protein Bites and thinkThin Protein Nut Bites. The launch of protein bites offers a unique addition to our current product portfolio and provides consumers perfectly “poppable” versions of the bars they know and love, whether it’s snacking on the go, indulging in a guilt-free treat, or sharing with friends.”
Available in a range of five flavors, the new gluten free and non-GMO protein bites are an innovative extension of thinkThin’s popular bar flavors.