Growing numbers of athletes, active consumers look to foods, beverages for recovery
Recovery products are a fast growing market as manufacturers try to meet the growing demand of athletes pushing their physical boundaries.
During the past decade, there has been a 40% increase in marathon finishers, 66% increase in cycling race participation and a 714% increase in triathlon participation. These athletes and even more active consumers are looking for recovery benefits—backed by science—from foods and beverages.