PROBAR Releases BASE Protein Bar Flavors
Chocolate Bliss and Coffee Crunch could help bolster line in new channels
PROBAR BASE™ has seen rapid growth across several channels since its initial release in spring 2013. With the addition of the two new flavors, the line now features six flavors of gluten- and dairy-free protein bars. Unique to Chocolate Bliss and Coffee Crunch is 55mg of caffeine from yerba mate, the equivalent amount to roughly half a cup of coffee or two bags of green tea.
Customer demand from key accounts encouraged PROBAR to deliver more SKUs and REI will carry the new flavors from day one. As the BASE product line continues to gain popularity worldwide, the two new flavors were created to have international flavor appeal.
BASE Chocolate Bliss and Coffee Crunch will be available online at www.theprobar.com and at REI and other retail locations nationwide starting in early October.