Looking to science to discover the “Satisfaction Bang”
Formulators looking for an approach to provide consumers with products that maximize the “satisfaction bang” to keep them feeling full longer should look to science for the answer. The approach to measuring satisfaction is called satiety, and it’s capturing the attention of researchers and of product developers, who see it as a model for responsible—and successful—product development. As developers hunt for ingredients to put the principles of satiety into practice, they’d do well to consider almonds.
As a leading investigator in the field of appetite regulation, John Blundell, chair of psychobiology at the University of Leeds (Leeds, UK), knows that tackling weight management involves, at its core, controlling appetite and thus, energy intake. This would be difficult enough to achieve if our only reason for eating was the biological drive to fuel our bodies.