Halfpops is expanding its line with three new flavor offerings, as well as rolling out refreshed product packaging and increased distribution. Now hitting store shelves, the three new flavors – Angry Kettle Corn, Black Truffle & Sea Salt, and Brooklyn Dill Pickle – join Halfpops' four existing flavors and feature bold packaging, in a tall, sleeker format that's for on-the-go snacking.
Halfpops are available in seven varieties - new Black Truffle & Sea Salt, new Angry Kettle Corn, new Brooklyn Dill Pickle, Butter & Pure Ocean Sea Salt, Caramel & Sea Salt, Aged White Cheddar and Chipotle Barbeque. Never fried and made from only non-GMO popcorn and seasonings, Halfpops are gluten-free, nut free, have no preservatives, no corn syrup, no artificial flavors and no hydrogenated oils.
"2015 was a major growth year for Halfpops, and our year-to-date sales are up +86%. It's been a fun ride since launching in 2011; we've gone from being a regional brand in the Pacific Northwest with two items to becoming a national brand with seven flavors in 2016," said Mike Fitzgerald, Founder of Halfpops. "We spent the majority of last year listening to consumers, identifying what new flavors they wanted and understanding how they were enjoying the product; we think we came up with some great packaging upgrades and some new flavor winners - there is something for everyone now, whether you're looking for classic, sweet, savory, spicy or some combination of those."
New Halfpops varieties include:
• Angry Kettle Corn – Featuring a twist on the sweet Kettle Corn popcorn classic, Halfpops added new spices for a hint of heat.
• Black Truffle & Sea Salt – This gourmet flavor is seasoned with black truffle, sea salt, onion, garlic and spices.
• Brooklyn Dill Pickle – Featuring Halfpops' moniker crunch, the brand's low-sodium offering is small on salt and huge on flavor.