Health and wellness, safety, social impact, experience and transparency are key drivers in consumer purchase decisions
The objective is to grab the ring. Baby Boomers and older Americans might recall the phrase, “grab the brass ring,” in reference to a game for those riding 1920s carousels. Of course today’s food and beverage manufacturers strive for a cash register ring at the supermarket check-out counter.
And that’s not as easy these days. Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages, according to a study from Deloitte, Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA).