The objective is to grab the ring. Baby Boomers and older Americans might recall the phrase, “grab the brass ring,” in reference to a game for those riding 1920s carousels. Of course today’s food and beverage manufacturers strive for a cash register ring at the supermarket check-out counter.
And that’s not as easy these days. Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages, according to a study from Deloitte, Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA).